Three-minute singles became the norm in the early 60s (Virtually all produced in stereo sound by then) and record business bosses debated about the likelihood of results for Bob Dylan’s 1965 song “Like A Rolling Stone,” which lasted in excess of 6 minutes. Often the trick was purely musical. https://goldrecordawards61480.blogsuperapp.com/40544312/details-fiction-and-lp-record-record-awards