The project was started by Danish innovation organization EcoXpac in 2010, Together with the Carlsberg Group becoming a member of in 2015 to initiate the “The eco-friendly fibre bottle”, a project the place Carlsberg and EcoXpac were collaborating on a first paper bottle prototype based on recycled fibres. Out there https://medium.com/@GableTopPackaging/free-water-advertising-gabletop-paks-eco-innovative-edge-e6b5032413fb