The challenge was started off by Danish innovation organization EcoXpac in 2010, Together with the Carlsberg Group becoming a member of in 2015 to initiate the “The inexperienced fibre bottle”, a job where Carlsberg and EcoXpac were collaborating on a first paper bottle prototype based on recycled fibres. It’s uncomplicated. https://gabletop-pak.mystrikingly.com/blog/water-in-carton-gable-top-pak-s-sustainable-revolution-unveiled