Advantages and drawbacks of Licensing and Franchising What's Licensing and Franchising? Licensing is a contractual arrangement by which just one company gives another enterprise in foreign country access to its patents, trade secrets and techniques, or engineering in exchange for a cost generally known as a royalty. The company that https://high-quality-ai-art-print92456.rimmablog.com/31893644/the-best-side-of-global-trade-b2b-marketplace