Shared licensing can also foster a sense of community and collaboration among hosts and content owners. By working together, they can engage in knowledge-sharing, cross-promotion, and co-marketing efforts, which can lead to increased exposure and mutual growth. This collaborative environment encourages innovation and creativity, as hosts and content owners inspire http://journal.ussh.vnu.edu.vn/files/journals/2/articles/5511/submission/original/5511-28123-1-SM.html